Every birthday I get inundated with offers from restaurants I don’t pay $600 per month to be a member of…but nothing from my club?
Since few people eat alone on their birthdays, what is the real harm in giving your member a free lunch on his birthday? What if it becomes a tradition…for twenty years?
“I would love to meet you at such and such restaurant, but I enjoy going to the club on my birthday”.
A $6-7 (your cost) meal to make a person feel special…why, you could even take a picture of the member eating and share it on Facebook where 500 other people will see it.
Quit thinking of ideas like “free birthday lunch” as a drain. It’s marketing. It’s member retention. It’s a nice thing to do. And really, when 12 other offers are jamming your members mail box, but they hear nothing from the club — that’s pure laziness.